Behind the Velvet Curtain

 

Hey, beautiful! I am SO glad you’re here! My name is Johanna, and I’m the owner of Velvet Noire Boutique—your go-to for bold, edgy, and confidence-boosting fashion. Beyond that, I’m an influencer, a body positivity advocate, and someone who truly loves connecting with amazing people like YOU!

I’ve been in the online space for over eight years, and my passion for empowering women has only grown stronger. I love sharing my story, lifting others up, and reminding you that you are worthy, beautiful, and capable of anything! ✨

LET'S GET PERSONAL

First things first—my heart belongs to my family. ❤️ I’m married to my best friend, Stefan, who handles all the behind-the-scenes magic at Velvet Noire (seriously, I couldn’t do this without him!). Together, we’re raising four incredible boys: Rourke (14) , Silas (11) , Tyrus (9) , and Atlas (6) .

So, how did I get here? Like so many of us, I started out just sharing my life online with friends and family. Then, I found my passion in social media influencing, and everything changed. I took a leap, partnered with a beauty brand, and before I knew it, I had retired myself from corporate America, had three babies, launched Velvet Noire Boutique, and even retired my husband—all within a few years. Now, we’re all in, pouring our hearts into this boutique and the incredible community we’ve built. And we’re just getting started! 

OUR MISSION

At Velvet Noire, we believe fashion is for everyBODY—every color, every size, every style. No matter who you are or where you come from, you are welcome here. We celebrate diversity, individuality, and unapologetic self-expression. ✨

Our style? Think bold, grungy, edgy, and effortless—because confidence should never be boring. Whether you’re rocking oversized tees, distressed denim, killer boots, or sultry dresses, our pieces are designed to make you feel like the badass you are.

As a proud mid-size woman, I know the struggle of finding fashion that actually fits—not just physically, but emotionally. That’s why Velvet Noire is more than a boutique—it’s a movement. A space where everyone, no matter their size, shape, or vibe, can feel SEEN, POWERFUL, and WORTHY. 

From rocking my curves unapologetically to sharing my beauty routines and life’s real moments, I’m here to remind you that you are enough. You can chase your dreams, love yourself fully, and create the life you’ve always wanted. ✨

So, welcome to the VNB family—where we lift each other up, embrace our differences, and, of course, SLAY in style! 

Now, tell me about YOU! What brought you here? Let’s connect!

With love,

   Johanna <3